Content marketing is about providing valuable content to prospects and current customers for the purpose of building trust, branding, awareness, and positive sentiment towards your brand. Content marketing is not a tactic to be isolated and forced to compete against other tactics. Your entire marketing strategy and plan should be content driven.
A content marketing strategy ensures your content marketing is done right to make your nonprofit organization stand out among the content clutter. Some often forgotten elements of a properly executed content marketing strategy include:
Content Planning
Successful content marketing hinges on a comprehensive but agile content marketing plan. Strategy and continuous planning for your specific projects that are aligned with your overall goals is key.
Content Distribution
Don’t spend the time to create remarkable content if no one will ever see it. Distribution is a critical component of content marketing. The right distribution strategy increases your brand exposure, brings more traffic to your website, and helps you capture more inbound leads.
Content Reporting and Analysis
Content marketing reports should incorporate web analytics, qualitative feedback and social media engagement to measure effectiveness based on consumption, sharing, lead generation and sales metrics.